Our Story
About Us
We make a short list of garments extremely well — premium cotton tees, sweatshirts, hoodies, pants and caps, printed one at a time in Europe, only after someone orders them.
Most apparel brands guess. They print thousands of units, hope the right sizes sell, and quietly write off the rest. We work the other way around: every piece is produced on demand at a European facility, so there is no warehouse of unsold stock and no pressure to discount our way out of a bad forecast.
Worldwide
We deliver all over the world
EU
Printed and dispatched inside Europe
Made to order
Nothing produced until you buy it
Premium
Certified cotton on every garment
Free
Shipping included on every order
30 days
Straightforward returns from delivery
Fewer, better pieces
Our range stays deliberately focused. Instead of chasing trends, we refine a handful of essentials: tees, sweatshirts and hoodies in premium cotton, relaxed wide-leg pants and embroidered caps, for men and women. Each comes in a small palette of colours chosen to work together rather than compete for attention.
Where we ship
We deliver worldwide, and every order ships free — no minimum spend, no cost added at checkout. Orders within Europe usually arrive within a few days of dispatch; other destinations take a little longer. You get a tracking link by email as soon as your parcel leaves production. Full details are on our shipping & returns page.
Printed in Europe
Production and fulfilment happen inside the EU. For customers in Sweden and the rest of the EU that means shorter transit, no customs paperwork, and no surprise import fees at the door.
Materials and print
We use certified premium cotton and water-based inks that sit in the fabric rather than on top of it — the print stays soft, breathes with the garment, and does not crack after a season of washing. Prints are applied to order, so colours are fresh rather than faded from months on a shelf.
If something is wrong
Sizing is personal and screens lie about colour. If a piece does not fit or does not look the way you expected, you have 30 days from delivery to return it. Need another size? Return the piece and place a new order — because everything is made to order, that is the quickest way to get the right one. Get in touch and a person will answer.
Company details
Nøvel and Co is a registered Swedish business, org. no. 021221-0975. All orders are sold and invoiced under this registration.